Monday, October 31, 2011

Hovie Designs New Logo for Switchback Travel

Design Hovie Studios has designed the new logo and brand for Switchback Travel. Switchback Travel provides comprehensive coverage of the world’s most extraordinary outdoor destinations.

The logo reflects the rugged outdoor aesthetic of the company and uses cut letterforms to convey the switchback ascent technique.

Wednesday, October 26, 2011

Hovie Designs New Brand, Labels, and Web Site for Afronaturals

Design Hovie Studios has created the new logo, brand, product packaging/labels, and web site for Afronaturals. Seattle based Afronaturals provides top quality natural care products to the African American community.

The new logo showcases a freeform custom script (created by Maxwell Churchill) placed in a bright sphere and complimented by a modern, straightforward logotype. The labels and site use a warm chocolate brown base with rich natural hues to create a bold new brand.

View the one page site and brand at

Friday, October 14, 2011

Hovie's Logo for Great Walls Selected for LogoLounge 7

Design Hovie Studios' logo designed for Great Walls has been selected for inclusion in the LogoLounge 7 book. Bellevue based Great Walls combines the finest traditions of Old World Master Guilders with the latest technology and production techniques to produce incredible high quality artwork for interiors. LogoLounge publishes books showcasing award winning logos from around the world.

Thursday, October 13, 2011

Hovie Designs New Presentation Folder for International Company

Design Hovie Studios has designed the new presentation folder and marketing materials for a large international company based in the Seattle area. The materials showcase the company's products and capabilities as well as the brand (created by Hovie).

Wednesday, October 12, 2011

Hovie Designs New Logo and Brand for Clean Boating Foundation

Design Hovie Studios has created the new logo and brand for Seattle's Clean Boating Foundation. The foundation promotes clean boating practices in the maritime industry. The logo uses a leaf form comprised of flowing sail and water elements to create a fresh modern look that reinforces the foundation's goal.