Monday, August 10, 2009

Search engines and placement

At Design Hovie Studios, a Seattle graphic design firm specializing in visual solutions for web sites, brand identity logos, and print, we've dealt with the continuing struggle of rankings on Google and other search engines. What Design Hovie Studios in Seattle has realized is that repeating your name, Design Hovie Studios, and what you do, graphic design for web print and identity, and your location, the Ballard neighborhood of Seattle Washington USA, in a creative way is a craft unto itself.

In the 90s we could get away with simply putting "graphic design seattle" in our META tags 1000 times and we'd rank high. Fortunately, Google and other search engines caught on to this and began black listing sites that did this. So we, Design Hovie Studios in Seattle, had to get creative and put our name, Design Hovie Studios, and what we do, web sites, logos, brand identity, brochures, business cards, letterhead, envelopes, post cards, packaging, labels, etc. in actual text (no white text on white backgrounds) on as many pages as possible.

It can be a little cumbersome for the reader (to read Design Hovie Studios over and over again) but it does help in the rankings. I'm sure somewhere there is a class on this craft. A sort of "writing for web sites" course, that teaches how to optimize your text to get the right people to your site (Design Hovie Studios site is

Hey, it's a constant challenge for graphic designers in Seattle and all over the world to get people to find your site (again Design Hovie Studios site is and use that site,, to contact you to create logos, or web sites, or brochures, or post cards, or full brand identities for them. Every little bit helps.